Social Media Marketing
Marketing judged on the enquiries it produces
Strategy, content and paid campaigns across Facebook, Instagram and LinkedIn — reported against leads and cost per enquiry rather than likes.
Cost per lead
The metric we report on
Monthly
Reporting and strategy review
Tracked
Enquiry attribution end to end
Overview
Campaigns measured in enquiries, not impressions
Social media reporting is full of numbers that feel good and change nothing. Reach, impressions, follower growth. None of them pay a salary.
We run campaigns against commercial targets, track enquiries through to the form submission, and report on cost per qualified lead — including when the answer is that a channel is not working.
Capabilities
What makes Social Media Marketing different
The features below are the ones that change how the operation runs, rather than the ones that fill a comparison table.
Strategy tied to the sales pipeline
Campaigns built around what you sell and who buys it, not a content calendar filled for its own sake.
B2B on LinkedIn, reach on Meta
Different platforms do different jobs. We use LinkedIn for enterprise decision-makers and Meta for volume and retargeting.
Creative that looks like your brand
Post and ad design consistent with your website and collateral, so the enquiry lands somewhere familiar.
Honest monthly reporting
Spend, leads, cost per lead and what we are changing next month. Including the campaigns we are stopping.
Scope
What the engagement covers
Scan for the one you cannot do without. If it is not listed, ask — much of what we build is bespoke anyway.
- Social media strategy
- Facebook and Instagram management
- LinkedIn marketing
- Creative post design
- Ad campaign management
- Brand awareness campaigns
- Lead generation campaigns
- Content planning and calendar
- Landing page alignment
- Conversion tracking setup
- Monthly performance reporting
FAQ
Questions buyers actually ask
How quickly will we see leads?
Paid campaigns can produce enquiries within the first fortnight. Organic positioning takes months. We will tell you which of the two your budget is actually buying.
Do you handle the ad spend?
Ad spend is billed separately and paid directly to the platforms, so you keep full visibility of what is spent on media versus management.
What if a channel is not working?
We report it and stop it. Continuing to bill for a campaign that is not producing enquiries is how agencies lose clients, and deservedly.
Get started
Let’s scope your marketing project
Tell us the problem rather than the specification. We will come back with an approach, a timeline and a documented scope before any price is committed.
Free consultation
No obligation or hidden commitment.
Defined scope
Modules, integrations and delivery boundaries.
Clear response
A useful reply within one business day.
A useful first message includes
- Your current manual process
- Users, branches, vehicles or campuses
- The result you need from the system